Social media in use

Information technologies have caused radical changes in many areas, they also changed marketing activities. Today, activities are carried out digital environments, facilitating the work of companies and helping consumers around world. Consumers get right information data about products services much easier faster, as well access different forms entertainment. Therefore, it can be said that place traditional today has been replaced by marketing. This paper tries to shed some light on how Western Balkans specifically Kosovo, use social media those shape their attitudes, based uses gratifications approach. is first from this region, which analyzes media, previously mentioned Since research region was prohibitive for us, we selected a sample 200 active media. The findings serve managers better attracting online customers through